Hello! I'm Berni. I’m a Social Media Specialist from Chile who loves media and design.
I believe that growth is about building connections and no following trends. My approach combines data-driven strategies with a human touch: I analyze, plan, and optimize so brands don’t just post — they actually connect. Because your social media shouldn’t feel like a guessing game—it should feel like your most powerful business ally.
I don’t deliver generic plans. I create strategies that feel authentic to each brand, making their audience feel seen, heard, and engaged.

I use for editing

Figma, Adobe Creative Cloud, Premiere Pro, CapCut, Canva

I use for organization/ scheduling

Hootsuite, Notion, Metricool

I've worked with

Shopify, Meta Ads, Meta Business Suite, Google Ads, Google Analytics

Education

Certifications

Bs. in Graphic Design
Pontificia Universidad Católica de Chile

2016-2021

META Social Media Manager
Adobe Social Media Content and Strategy

On my free time, you can find me knitting, crocheting, doing illustrations, or just drawing at a cozy café in the city.

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Arquictecture/ Design/ Construction

Food/ Hospitatlity

Coffee/ Beverage services

Influencer/ Travel

Stories

Posts

Estee Lauder

The results

I was hired to do Social Media Design and Strategis for the Christmas season of 2024. They wanted to increase the people interacting with their content but also increase their Christmas sales. Also helped in the Inflencer Marketing Strategy for 2025.

Despite having a superior product, they lacked a cohesive community of loyal followers who actually are curious about what's next. Their content wasn't creating the brand awareness or emotional connection needed to stand out as the original and the obvious choice.

+32% organic reach growth within 2 months.

Community expansion from 52,300 to 55,200 followers, increasing in 5% the engagement rate.

18% increase in website click-throughs.

12% uplift in online sales attributed to Instagram traffic.

Improved brand recognition, with 3 organic customer mentions in user-generated stories.

Launch micro-influencer collaborations (5K–20K followers) to boost credibility and reach.

Consistent posting schedule (4 times per week) with storytelling-driven captions.

Engaging content showing the new products, increase the number of reels and carrousels.

Platforms managed

Industry

Duration

Beauty/ Cosmetics

Instagram

Second half of 2024-2025

The challenge

The strategy

Instagram stories

Berni is amazing! Super hardworking and smart, she is really passionate about what she is doing, she help us with our social media in a very critical time, close to a cyber day and also she help us to get ready for Christmas, which is the most important time of the year for us. She work in our social media directly for 3 months and then she got ready content calendar for the next 3 months, it worked really amazing! I defintely recommend her.

Javiera

★★★★★