

Content planning and scheduling
(Canva, Adobe Creative Suite, Figma, Capcut, Premiere Pro)




Copywritting and Storytelling
Paid Ads
Management
Content Creation
(Meta Ads, TikTok Ads, Google Ads)

Analytics & Reporting
(Meta Business Suite, TikTok Analytics, Google Analytics)
Social Media SEO
(captions, hashtags, trends)
(engagement, DMs, moderation)


Community Management

Project Management
The very first step about working together. What do I need from you in order to start. So the first step is auditory and research. I will analyze your brand, its current digital presence (or that of competitors if the brand is new), and the market. I identify opportunities, strengths, and areas for improvement.
I will move onto content and strategy planning and setting up the Content Calendar for posting. I will organize an editorial calendar with content ideas, posting frequency, and optimal publishing times, aligned with the business objectives.
I define communication pillars and develop visual content pieces (posts, stories, reels) and optimized copy (persuasive copywriting + hashtags), all tailored to the brand’s visual and narrative style. (this is step is the longest)
In this step you have to approve the process of the content (and the content). I need to make that you know that you need to approve your content in a timely manner in order to move onto the next step and final.
Finally! Posting on your social media!. I’ll explain you what will happen once a start posting. We also need to think about the next steps. Should we start planning the next month's calendar? Will you need more content? These are important things to know!


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Contacts
berni.tapia97@gmail.com
Whatsapp: +569 42786426
Instagram: bernitapiac
Kakao Talk: berni97

Social Media Manager and Designer





